SÃO PAULO: Imagine a modern metropolis with no outdoor advertising: no billboards, no flashing neon signs, no electronic panels with messages crawling along the bottom.
Come the new year, this city of 11 million, overwhelmed by what the authorities call visual pollution, plans to press the “delete all” button and offer its residents unimpeded views of their surroundings.
Popular reaction has largely been supportive.
Advertising companies generally acknowledge that abuses of public space have occurred and that a majority of the city’s estimated 13,000 outdoor billboards have been installed illegally
Hmm, this is something most cities could try. I’d rather see some nice (non-advertising) murals on the sides of some buildings than a proliferation of big ugly billboards on structures built ever higher to stand out from the rest.
We’re not quite as overrun with billboards as Silicon Valley or Toronto even, and probably very few “illegal” installations exist, but still.. I’d like to see a reduction of this stuff (Example below) in Calgary :